1. Artificial Intelligence (AI).
Chatbots were once the first feature to make use of artificial intelligence (AI). The huge advantages were only beginning to appear. Almost all of your digital marketing campaigns can now be automated by AI. According to Blueshift, 28 percent of digital marketers utilize AI to power their offerings. AI is used to fuel 26 % of campaigns.
AI appears to be appreciated and relied upon by digital marketers. According to a recent AppNexus poll, 86 percent of digital marketers feel AI helps them to be more productive at their work. According to a recent survey, companies around the world spent $6 billion on AI marketing in 2018. The strength of artificial intelligence is the most future-proof instrument in digital marketing. It enables marketers to reach unrivalled performance and scale.
2. Voice Search
Smartphones, smart speakers, and smart refrigerators Voice recognition is becoming increasingly important as the Internet of Things (IoT) expands. This will significantly influence how we approach SEO techniques in the future. Is using both long-tail and short-tail keywords still necessary? It is obvious that mobile and desktop searches will not go away very soon.
You must guarantee that your brand or items can be found through voice search. More individuals are utilising voice search as it grows in popularity. What should you do now? Make sure your content is well-written, conversational, of good quality, and interesting. Relevant and useful material is praised by Google and Bing. Long-form and short-form content are both essential.
3. Marketing Influencers
The next big thing in digital advertising is influencer marketing. If this is your first interaction with influencer marketing, you've probably heard the word before. Are you familiar with professional athletes on Instagram endorsing a company's products? Perhaps you saw the Fyre Festival documentary and were astounded by how much money Bella Hadid and Kylie Jenner were paid to advertise a party that never happened.
This is known as influencer marketing. Although the last example is more inflammatory than the others, it demonstrates the effectiveness of influencer marketing. By utilising your relationships and networking with individuals who are well-known on social media, you may access a large number of fresh leads.
You may engage professionals in your field to assist market your products/services. Just see whether you are saying the truth. Why? Why? Because consumers trust people who are reliable and trustworthy when it comes to products. Find a celebrity or other well-known individual who is compatible with your brand and allow them to sell the goods either passively or actively.
4. Messenger/In-App Ads
It should come as no surprise that mobile traffic is becoming increasingly essential. What you may not understand is how much mobile advertising has advanced in terms of optimization. Since 2013, mobile ad expenditure has grown by $176.35 billion. Trillion with a "b" is correct.
With apps like WhatsApp having 450 million daily users, it's clear to see the app opportunity (see what?). According to AppAnnie, a research organisation, app and store adverts will earn $189 billion in income between 2020 and 2022. This is a 2.7x growth in revenue over 2015, when it was $70 billion.
5. User-generated Content
Influencer marketing is similar to user-generated content. It makes use of your pleased consumers to provide feedback and insights into how your goods function. This might be a two-edged sword. Before allowing your consumers to speak for you, be sure they are happy with your products/services.
The cost of developing user-generated content is typically dictated by how much money you have available for the project. You can produce case studies, guest blogs, or even movies from the perspective of pleased clients (and we emphasise happy) who can spread the word about the difficulties you helped them address.
National Geographic is well-known for promoting their brand through user-generated content. Photography competitions are open to both amateur and professional photographers. All of the winning photographs will be published in future issues of the magazine and will be eligible for cash awards. What is the outcome? Increased brand recognition and passive cash arise from a $15 entrance fee.
6. Augmented Reality/Virtual Reality
Marketers have been greatly impacted by virtual and augmented reality. Both take a significant amount of technical effort. They are useful because they provide the buyer a "insider's" perspective on your product or service.
Prospects may "try" your product or service using augmented reality to determine whether it will work for them. It's also a very handy tool. Ikea was the most talked about company in the world in 2018. It released an augmented reality software that allows people to try out furniture in their own homes. Virtual reality is exactly what it sounds like. A VR headset is required (HTC Vive or Oculus Rift etc.). You will require a collection of well-programmed data. Consider yourself in a virtual environment where you may tour, train, or show a product, service, or piece of knowledge.
It was successful for Lowes. Lowes Innovation Labs created Holoroom Test Drive as a DIY home renovation tool. It enables home repair enthusiasts to study carpentry and try out new goods in virtual reality before purchasing. Imagine being able to put a new bush cutter through its paces in a secure setting.
The technology developments that are advancing digital marketing best practises are obvious. AI is unquestionably the next big thing in digital marketing. The technology creates new and interesting opportunities. It does not stop there. AI comprises a wide range of tactics and best practises.
Are you up to date on the newest digital marketing trends? Do you have any suggestions or advice? We propose that you first consider the advantages of artificial intelligence and automation for your paid media accounts.